Facebook introduced an important update to their page insights – the reach metric will now include data from mobile as well. Reach is defined as the total number of people who have seen a page post within the first 28 days since it was made.
Facebook is fast implementing its mobile strategy to drive monetisation, with the launch of mobile sponsored stories, new updates to the official apps, and their official iOS app for managing pages as well. Accounting for mobile in their page insights data is another important step in this direction.
Another change has been made in the way that stories load in a user’s News Feed. To make it faster and more efficient, fewer stories will load at a time, and more will keep loading as the user scrolls down. Because reach and impressions data is counted by load, these metrics may reduce because less stories get loaded, but this change will make the metrics more accurate now since only users who actually see a page’s posts will be counted.
It cannot be predicted whether overall reach data will increase or decrease, since adding mobile data will give the numbers a boost, but the lesser number of stories loading might make the numbers fall as well.
Share with us – do your page insights register an increase or a decrease?
